The market is broadly divided into several niches, including meditation and mindfulness, depression and anxiety management, and specialized tools for addiction recovery. Each category serves a distinct user base with unique needs and expectations. Mental Health Apps Market segment analysis shows that the "anxiety and depression" segment holds the largest share, as these conditions are the most prevalent globally and lend themselves well to digital cognitive behavioral therapy.

Beyond these broad categories, there is a growing interest in segments dedicated to professional burnout and workplace wellness. Employers are increasingly purchasing enterprise-level licenses for these apps to support their staff. This diversification ensures that the industry is not dependent on a single type of user, but rather provides a suite of tools for various stages of the mental health journey.

• FAQ: What is the most popular type of mental health app?

• Ans: Meditation and mindfulness apps currently have the highest number of downloads.

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